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Training

Open courses



'Core Sales Skills' Open Course - 1, 2 & 3 days

This course will introduce participants to the core techniques, structures & practical skills needed for successful selling. Throughout the two days the training is delivered in an upbeat, interactive style and fun exercises (out of context & in-context) are used to ensure that delegates can try out their newly learnt skills immediately, which in-turn will aid developing their confidence.

At the end of the two days each participant will finish the training with a clear and simple approach that can be easily transferred into the work place. This course provides the foundations for any type of sales role.

‘Core Sales Skills’ is suitable for those who are new to sales or have some experience, but no formal training.

The one course is a very concentrated day for those that can't spend too much time out of the office . The two day course (which is very popular) is far more comprehensive & allows more time for exercises,role play & discussion. The 3 day course includes objection handling and basic negotiation techniques (both of which are fundemental skills). 


'Core Sales Management Skills' Open Course - 2 days

This course will introduce participants to the core techniques, processes and practical skills needed for successful sales & people management.

At the end of the two days each participant will finish the training with a clear and simple approach to people management that can be easily transferred into the work place. The course is suitable for all new managers or those with experience but no formal training.


'Leading Your Business through a Recession' Open Course- 1 day

This course investigates what a recession is , the effect it is presently having on the B2C (business to customer) and B2B (business to business) market places and it's significance to you as a leader of a smal-medium sized business. It provides practical advice as to how to deal / respond to this economic change . Delegates will leave the course with a bespoke action plan that can be utilised with imediate effect.


Throughout the day the training is delivered in an upbeat, interactive style and exercises are used to ensure that delegates can try out their newly learnt (or refreshed) skills immediately.

'Leading your Business in a Recession '-Open Course is suitable for anyone either starting up or presently running a small or medium sized business who needs core advice & methodology to deal successful with the impact of the recession.

For those that have had little or no formal sales training it is recommended that that course is booked in conjuction , and to follow, either the 1 or 2 day 'core sales skills' course.



'Small Business Core Skills' Open Course - 2 days

This course provides participants with the core skils required to run a successful small business. The content provides a fresh approach to; customer communication skils (selling, objection handling,negociation), understanding buyer behaviour, people & business management skills and marketing/ business development skills. Core advice & methodologies to deal successfully with the impact of the recession are also included.

N.B. This course does not include business accounting skills (our sister company , ABC Accountancy, can provide this on a bespoke bases if required)

Throughout the two days the training is delivered in an upbeat, interactive style and fun exercises (out of context & in-context) are used to ensure that delegates can try out their newly learnt ,or refreshed, skills immediately.

At the end of the two days each participant will finish the training with a clear and simple approach that can be easily transferred into their work place.

'Small Business Core Skills' Open Course provides the basic skills framework required for successfully running any type of small business. It is suitable for anyone either starting up or presently running a small business who has either had no formal training or who needs a refresher (to re-focus & energise their business)

‘In House’ Tailored Sales Training Programmes/Courses

  • Introduction to sales – 2/3 days
  • Sales Refresher (this includes prior telephone assessment of all delegates to create bespoke content)
  • Intermediate sales - 1 day (this includes prior telephone assessment of all delegates to create
    bespoke content)
  • Advanced Sales - 1 day (this includes prior telephone assessment of all delegates to create
    bespoke content)
  • Improving Telesales Performance - 1 day
  • Objection Handling & Managing Difficult Behaviour - 3 hour session
  • Proposal writing - 3 hour session
  • Securing Sales Appointments & Running Effective sales meetings(included practical presentation
    skills) - 1 day
  • Presenting Face-to-Face (Theory & Practical) - 1 day
  • Practical Negotiation Skills - 1 day
  • Sales for Non Sales Staff - 1 day
  • Customer Service Skills for Sales Staff - 1 day
  • Time Management - 1 Day

‘In House’ Tailored Sales Management Programmes/Courses

  • Key Account Management - 1 day
  • Basic Sales Management Skills - 1 day (for employees becoming sales managers)
  • Sales Management Refresher - 1 day (this includes prior telephone assessment of all delegates to create bespoke content)
  • Sales Management workshop - 1/2 days (used to analyse & trouble shoot)

N.B All ‘In House’ and 'Open' courses have a maximum of 6 delegates to ensure a qualative and interactive training enviroment.

All ABC’s sales training programmes and management programmes / workshops are completely flexible & adaptable to your needs. The content will be designed with your particular businesses/staffing needs in mind.

Pre-course consultancy is supplied with every training course and workshop. Post course reports can be produced if required, at an additional mimimal fee.

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